Digital communication - online edition

Start date: Oct 11, 2022 End date: Nov 24, 2022 Language: ENGLISH The program provides you with the tools to : - Explore the technological trends and the challenges of digital transformation that are relevant to communication managers - Understand digital markets, new cultures and new media platforms - Delve into the new principles and models of communication management in the digital age - Use data and insights to support decisions, via digital analytics and other methods - Design experiences in digital and hybrid environments in an omnichannel perspective - Design content and interactions with targets based on content marketing and valuecentered branding - Understand the criteria for investing in digital advertising with a view to lead generation and commercial results - Design influencer management programs on social media, involving employees and managers among others - React to reputational crises created or spread on social media - Design events in digital and hybrid environments - Understand and leverage the potential of Big Data and Artificial Intelligence in the various areas of digital communication